Jonathan Cohen – Medium

Jonathan Cohen

The ‘New’ Thing?

Why Values, Provenance & Perspective Beat Originality in Men’s Fashion

Aug 9, 2021

The ‘New’ Thing?

Aug 9, 2021

‘Fashion’ Brand Purpose: VF-Supreme’s Class on Getting It Right

A Brand Purpose should be simple, clear, and true, devoid of yogababble. VF Corp’s Steve Rendle showed how to do it in describing Supreme.

Nov 10, 2020

Nov 10, 2020

Radical Retail Therapy: 10 Ideas for Struggling Multi-Brand Retailers

Larger US apparel retailers were challenged pre-COVID, but there’s hope, requiring re-conceiving the category & copying successful model.

Oct 9, 2020

Oct 9, 2020

Rock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ Brands

A framework of qualities shared by the Most Enduring Rock Stars and Great ‘Fashion’ Brands (in memory of my friend Jay Frank)

Sep 23, 2020

Rock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ Brands

Sep 23, 2020

The Radical Currency of Prep: Opportunities for Brooks Brothers and J. Crew

On July 22nd, the New York Times published an article “Save Brooks Brothers!” by Lisa Birnbach, editor and co-author of The Official…

Aug 18, 2020

The Radical Currency of Prep: Opportunities for Brooks Brothers and J. Crew

Aug 18, 2020

Peter Thiel’s Apologia: Leo Strauss and Donald Trump

I wrote the piece below almost five years ago, after a New Yorker article on Peter Thiel had appeared, which referenced the writings and…

Oct 31, 2016

Oct 31, 2016

Remembering Jack Rollins

Remembering My Internship with Jack Rollins — Woody Allen and David Letterman’s Manager

Nov 11, 2015

Nov 11, 2015

Apple Music Review: The Bohos Take on the Robos

Back to the Future

Jul 21, 2015

Apple Music Review: The Bohos Take on the Robos

Jul 21, 2015

Jonathan Cohen

Jonathan Cohen

Marketing and Brand Consulting for Lifestyle, Fashion & Luxury. Father of tween daughters. Music Passionate. Mediocre Guitarist. Brooklyn, NY / Los Altos, CA.

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