Jonathan CohenThe ‘New’ Thing?Why Values, Provenance & Perspective Beat Originality in Men’s FashionAug 9, 2021Aug 9, 2021
Jonathan Cohen‘Fashion’ Brand Purpose: VF-Supreme’s Class on Getting It RightA Brand Purpose should be simple, clear, and true, devoid of yogababble. VF Corp’s Steve Rendle showed how to do it in describing Supreme.Nov 10, 2020Nov 10, 2020
Jonathan CohenRadical Retail Therapy: 10 Ideas for Struggling Multi-Brand RetailersLarger US apparel retailers were challenged pre-COVID, but there’s hope, requiring re-conceiving the category & copying successful model.Oct 9, 2020Oct 9, 2020
Jonathan CohenRock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ BrandsA framework of qualities shared by the Most Enduring Rock Stars and Great ‘Fashion’ Brands (in memory of my friend Jay Frank)Sep 23, 2020Sep 23, 2020
Jonathan CohenThe Radical Currency of Prep: Opportunities for Brooks Brothers and J. CrewOn July 22nd, the New York Times published an article “Save Brooks Brothers!” by Lisa Birnbach, editor and co-author of The Official…Aug 18, 2020Aug 18, 2020
Jonathan CohenPeter Thiel’s Apologia: Leo Strauss and Donald TrumpI wrote the piece below almost five years ago, after a New Yorker article on Peter Thiel had appeared, which referenced the writings and…Oct 31, 2016Oct 31, 2016
Jonathan CohenRemembering Jack RollinsRemembering My Internship with Jack Rollins — Woody Allen and David Letterman’s ManagerNov 11, 2015Nov 11, 2015
Jonathan CohenApple Music Review: The Bohos Take on the RobosBack to the FutureJul 21, 2015Jul 21, 2015