Jonathan Cohen – Medium

Jonathan Cohen

The ‘New’ Thing?

Why Values, Provenance & Perspective Beat Originality in Men’s Fashion

7 min readAug 9, 2021

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The ‘New’ Thing?

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Jonathan Cohen

‘Fashion’ Brand Purpose: VF-Supreme’s Class on Getting It Right

A Brand Purpose should be simple, clear, and true, devoid of yogababble. VF Corp’s Steve Rendle showed how to do it in describing Supreme.

4 min readNov 10, 2020

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Jonathan Cohen

Radical Retail Therapy: 10 Ideas for Struggling Multi-Brand Retailers

Larger US apparel retailers were challenged pre-COVID, but there’s hope, requiring re-conceiving the category & copying successful model.

13 min readOct 9, 2020

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Jonathan Cohen

Rock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ Brands

A framework of qualities shared by the Most Enduring Rock Stars and Great ‘Fashion’ Brands (in memory of my friend Jay Frank)

12 min readSep 23, 2020

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Rock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ Brands

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Jonathan Cohen

The Radical Currency of Prep: Opportunities for Brooks Brothers and J. Crew

On July 22nd, the New York Times published an article “Save Brooks Brothers!” by Lisa Birnbach, editor and co-author of The Official…

10 min readAug 18, 2020

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The Radical Currency of Prep: Opportunities for Brooks Brothers and J. Crew

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Jonathan Cohen

Peter Thiel’s Apologia: Leo Strauss and Donald Trump

I wrote the piece below almost five years ago, after a New Yorker article on Peter Thiel had appeared, which referenced the writings and…

12 min readOct 31, 2016

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Jonathan Cohen

Remembering Jack Rollins

Remembering My Internship with Jack Rollins — Woody Allen and David Letterman’s Manager

4 min readNov 11, 2015

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Jonathan Cohen

Apple Music Review: The Bohos Take on the Robos

Back to the Future

10 min readJul 21, 2015

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Apple Music Review: The Bohos Take on the Robos

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Jonathan Cohen

Jonathan Cohen

Marketing and Brand Consulting for Lifestyle, Fashion & Luxury. Father of tween daughters. Music Passionate. Mediocre Guitarist. Brooklyn, NY / Los Altos, CA.

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