Jonathan CohenThe ‘New’ Thing?Why Values, Provenance & Perspective Beat Originality in Men’s Fashion7 min read·Aug 9, 2021----
Jonathan Cohen‘Fashion’ Brand Purpose: VF-Supreme’s Class on Getting It RightA Brand Purpose should be simple, clear, and true, devoid of yogababble. VF Corp’s Steve Rendle showed how to do it in describing Supreme.4 min read·Nov 10, 2020----
Jonathan CohenRadical Retail Therapy: 10 Ideas for Struggling Multi-Brand RetailersLarger US apparel retailers were challenged pre-COVID, but there’s hope, requiring re-conceiving the category & copying successful model.13 min read·Oct 9, 2020----
Jonathan CohenRock Star Brands: Qualities Shared by the Greatest Rock Stars & Most Enduring ‘Fashion’ BrandsA framework of qualities shared by the Most Enduring Rock Stars and Great ‘Fashion’ Brands (in memory of my friend Jay Frank)12 min read·Sep 23, 2020----
Jonathan CohenThe Radical Currency of Prep: Opportunities for Brooks Brothers and J. CrewOn July 22nd, the New York Times published an article “Save Brooks Brothers!” by Lisa Birnbach, editor and co-author of The Official…10 min read·Aug 18, 2020----
Jonathan CohenPeter Thiel’s Apologia: Leo Strauss and Donald TrumpI wrote the piece below almost five years ago, after a New Yorker article on Peter Thiel had appeared, which referenced the writings and…12 min read·Oct 31, 2016----
Jonathan CohenRemembering Jack RollinsRemembering My Internship with Jack Rollins — Woody Allen and David Letterman’s Manager4 min read·Nov 11, 2015----
Jonathan CohenApple Music Review: The Bohos Take on the RobosBack to the Future10 min read·Jul 21, 2015----